VioletHub
A Visual Event Registration Application for NYU Students
VioletHub is a social platform where students can connect with each other and access New York University (NYU) related resources, facilities, and events. Currently, NYU has no service to help students to connect with each other, leaving people to go to other sources such as Reddit, Twitter, and Facebook groups.
In this project I worked as a Product Designer, responsible for conducting user research, competitive analysis, user flows, as well as creating wireframes and prototypes in a 6-week design sprint.
Role
Product Designer
Timeline
2023-2024
Team
Summary
Problem
NYU event attendance is low because the registration process is too tedious and complicated, deterring students from attending.
Solution
VioletHub simplifies event discovery and registration process with an interactive, real-time map, making it easier for NYU students to find and sign up for events quickly and easily.
My Contributions
Conducted interviews, case studies, and crafted user persona
Designed and created wireframes and prototypes
Held usability testing sessions
Results
From A/B Testing, we deployed an early version of VioletHub to 9 users. Comparing their engagement metrics with the old platforms, VioletHub is projected to boost NYU student engagement by 26%.
Research
Platforms NYU students currently use…
NYU Mobile
NYU Engage
Handshake
Issues
Users need to navigate between 3 different platforms
Users must have a deep understanding of preexisting platforms
Users are unable to explore events freely, they must have prior knowledge of them
Investigating the unmet needs of NYU students
I conducted various research activities to better understand the needs and pain points of users registering for NYU events.
Student Survey
How many students go to NYU events?
Interview & Observe
How do people use current NYU Resources?
Ethnography
What specific challenges do students face when registering?
Work in Progress
This case study is currently being updated and refined. In the meantime, contact thomasmccluskey@proton.me for more information, or send me a message on LinkedIn.
Accessibility
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